ASK: Ensure company-wide awareness and understanding of the new brand identity, culture, and brand guidelines.

SOLUTION: Developed and launched a comprehensive training program to introduce the updated brand identity, culture, and guidelines. The program will feature a series of engaging videos that embody the new voice and tone of the brand, ensuring the message resonates effectively with all employees. These videos will be supplemented by interactive modules and downloadable resources, such as brand asset kits and quick-reference guides, to reinforce key concepts and facilitate consistent application across the organization.

KPI: Achieved full employee participation and understanding of the new brand, with measurable improvements in brand consistency across all internal and external communications.