ASK: Develop strategies to encourage clients to increase their purchases of stock content.

SOLUTION: Produce a marketing video for client demonstrations, showcasing renowned brands that utilize our stock images, footage, and music. This video will highlight the quality and versatility of our stock offerings, positioning them as an ideal solution for a wide range of creative needs.

KPI: The campaign led to a significant increase in stock usage among new and existing clients, who valued the content's cost-effectiveness, quality, and quick turnaround. Additionally, the marketing video became an essential part of the client onboarding process during the pandemic, with stock content serving as a safe and practical alternative to traditional production. These efforts directly contributed to a measurable increase in sales, reflecting the heightened demand for stock assets.