ASK: Provide new sales employees with a comprehensive understanding of our customer base.

SOLUTION: Develop a RISE training module that profiles a key customer, illustrating their extensive use of our products—including images, footage, music, and editorial content. This course will not only highlight the diverse applications and benefits of our offerings but also foster a deeper appreciation of customer needs and preferences.

KPI: The training resonated beyond the sales team, with non-client-facing employees actively participating due to its engaging and accessible format. Many reported gaining a clearer understanding of the company’s offerings and operations for the first time. As a result, the course became an integral part of the new hire onboarding program across departments, contributing to a company-wide alignment on customer-centric practices. Additionally, a significant increase in sales was observed, reflecting the positive impact of the training on employee knowledge and customer engagement.